founder, growth, product manager
If you’re in the trenches of building, I’d bet we’d have a lot to talk about. Say hi
I’m drawn to the messy, in-between spaces, where data is noisy, markets are unclear, and no one’s quite sure what’s next. That’s where I find opportunity.
I like to build things that matter, and I like to move fast. Strategy lights up my brain. So does figuring out what users actually need (not just what they say they want). I start with the problem, think big, and start small.
The throughline in everything I’ve built: structure from ambiguity, lessons from failure, progress through iteration. Powered by tech. Grounded in curiosity.
Everyone can build now. Almost no one knows what to build.
Flower Fields helps founders figure out which idea deserves the next quarter, year, or no time at all. It isn’t another chat box. It runs the research chain, shows the receipts, names the riskiest assumption, and is willing to say no.
13 years in tech, and I built OH, a potato! - a zero-waste, AI-powered meal planning app - while working full-time as a product manager. I ditched the day job in spring 2025 to chase potatoes full-time.
Bootstrapped to a She Shapes AI global award, an Apple feature, and a Good Morning America spot.
Right now I’m deepening the AI so it does the planning for you, with the EU’s 2030 food-waste cut as a tailwind.
I’m looking for partners: retailers, researchers, podcasters, anyone serious about the kitchen. Come find me.
I started Problem solved? to stay close to real problems, real users, and the gap between what people say they need and what products actually solve.
It’s back in motion now, with a sharper focus. AI made building cheap (or so they say), so there are more products, more competitors and a lot more noise. But a business still needs to make money to work. And to build something people pay for, you need to tell SIGNAL from NOISE. So now I focus on 3 questions: what’s still worth building, how a business makes money, and what real proof that people want something looks like.
